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The Online Hotel Sales Director
Owner / Management Tips & Ideas
Hire a Winner
The best thing you can do to jump-start your sales effort and provide
long-term success for your hotel? Hire (and keep!) a winner for your
sales director ... (read more)
Sales Interview Questions
Ready to interview your next superstar? Check out this list of 31
thought-provoking interview questions
Train Your Front Desk to Sell
A little training can really boost your hotel's sales effort, and the
property's bottom line ... (read more)
Wow Your Guests
Aside from hiring great staff members and providing a clean, safe,
comfortable hotel room, what can you do to ensure an exceptional stay
for your guests? We'll give you ideas you can use today! (read more)
Hire a Management Company
You are really hiring an entire team of professionals to help you run
your hotel more effectively and successfully ... (read more)
Trends in Hospitality Sales/Management
Trends in Yield Management
As a hotel manager or owner, there are a number of things you
can (and should) be doing to support the efforts of your sales team.
Give them a quality product Retain a great staff, and keep your hotel
clean, well maintained and a great place to work. Curb appeal is the
first impression your property gives, so make it count!
Be sure your telephones are being answered! You are spending a
lot of money marketing your hotel's 800-number -- yet it is often the last
priority at the desk. Every time that phone rings and doesn't get
answered, you are ignoring a customer, and potentially losing
revenue. Train your front desk to answer your 800 number within 2
rings, every time, and then use a shopping service like Signature
Worldwide (currently offering a free trial of its mystery shopping
services) or Hospitality SoftNet to test call your reservations line and
see how your employees stack up. Train them, motivate them, test
them and reward them! Your guests and bottom line will benefit.
Create Message on Hold to expand the customer's contact with your
marketing message in a positive and professional way. If possible,
use music that complements your property and destination. Alternate
a man's voice and a woman's voice, and definitely use a professional
service to record this (otherwise, there are licensing issues). Of
course, talk up your hotel's best features and packages in the hold
messages, and consider changing your specials quarterly.
Use Your Hotel's Marquis and indoor "reader boards" creatively.
Welcome groups (everyone, social groups especially, gets a kick out
of seeing their name on a sign!) or promote upcoming holiday
packages. Announce a property award or new service ("Now with free
high speed Internet" - "Pillowtop Serta Sleepers in every room" - "Free
Deluxe Continental Breakfast Daily" - "Gold Award Winner")
On slow weeks, put up something simple like, "Welcome to ABC City,
Come on In!" Never leave your marquis blank. This is valuable
signage, you control what it says, people can see it 24/7/365, and best
of all, it is FREE!
Hire a Winner
The best thing you can do to jump-start your sales effort and provide
long-term success for your hotel? Hire (and keep!) a winner for your
sales director ... (read more)
Sales Interview Questions
Ready to interview your next superstar? Check out this list of 31
thought-provoking interview questions
Train Your Front Desk to Sell
A little training can really boost your hotel's sales effort, and the
property's bottom line ... (read more)
Wow Your Guests
Aside from hiring great staff members and providing a clean, safe,
comfortable hotel room, what can you do to ensure an exceptional stay
for your guests? We'll give you ideas you can use today! (read more)
Hire a Management Company
You are really hiring an entire team of professionals to help you run
your hotel more effectively and successfully ... (read more)
Trends in Hospitality Sales/Management
Trends in Yield Management
As a hotel manager or owner, there are a number of things you
can (and should) be doing to support the efforts of your sales team.
Give them a quality product Retain a great staff, and keep your hotel
clean, well maintained and a great place to work. Curb appeal is the
first impression your property gives, so make it count!
Be sure your telephones are being answered! You are spending a
lot of money marketing your hotel's 800-number -- yet it is often the last
priority at the desk. Every time that phone rings and doesn't get
answered, you are ignoring a customer, and potentially losing
revenue. Train your front desk to answer your 800 number within 2
rings, every time, and then use a shopping service like Signature
Worldwide (currently offering a free trial of its mystery shopping
services) or Hospitality SoftNet to test call your reservations line and
see how your employees stack up. Train them, motivate them, test
them and reward them! Your guests and bottom line will benefit.
Create Message on Hold to expand the customer's contact with your
marketing message in a positive and professional way. If possible,
use music that complements your property and destination. Alternate
a man's voice and a woman's voice, and definitely use a professional
service to record this (otherwise, there are licensing issues). Of
course, talk up your hotel's best features and packages in the hold
messages, and consider changing your specials quarterly.
Use Your Hotel's Marquis and indoor "reader boards" creatively.
Welcome groups (everyone, social groups especially, gets a kick out
of seeing their name on a sign!) or promote upcoming holiday
packages. Announce a property award or new service ("Now with free
high speed Internet" - "Pillowtop Serta Sleepers in every room" - "Free
Deluxe Continental Breakfast Daily" - "Gold Award Winner")
On slow weeks, put up something simple like, "Welcome to ABC City,
Come on In!" Never leave your marquis blank. This is valuable
signage, you control what it says, people can see it 24/7/365, and best
of all, it is FREE!
| Love the Lord your God with all your heart and with all your soul and with all your mind and with all your strength. Mark 12:30 (NIV) |
Free hospitality sales resource for property owners and sales
professionals
professionals
Friday, 12-Mar-10 09:37:42 PST
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